Please note: not all courses are allowed for all campuses. Courses that have restrictions will be marked with the campus that does not allow it's students to take the course.
This seminar aims to build the foundation for scholarly research on phenomena related to consumer judgement and decision-making. The seminar involves in-depth discussions of seminal and cutting-edge ideas and methodologies on some important topics in...
Course not available for: UMass Amherst, UMass Chan Medical School
Describes how marketing strategies and plans of a competitive enterprise are formulated, implemented, and adjusted over time. Behavioral and quantitative aspects are covered, as well as analysis of the environmental forces affecting marketing...
Course not available for: UMass Amherst, UMass Chan Medical School
Student must be matriculated and have finished foundation core. Pursues the development of comprehensive and integrated marketing plans using industry/competitor analysis, market value chains, and forecasting. An emphasis is given to business-to...
Course not available for: UMass Amherst, UMass Chan Medical School
