UMass Lowell
Graduate
Describes how marketing strategies and plans of a competitive enterprise are formulated, implemented, and adjusted over time. Behavioral and quantitative aspects are covered, as well as analysis of the environmental forces affecting marketing decisions. Pre-requisites: MBA or Certificate Programs, or Permission of MBA Director.
Marketing
Subject Code
MKTG
Course Number
5010
Section
201
Credits
2
Instructor Name
Baker,Christopher J
Instructor Email
Christopher_Baker@uml.edu
Prerequisite
Matriculated MBA students, or MSEM, or MGB Certificate, or permission of graduate program coordinator.
Schedule & Modality
Th from 6:30 PM to 9:20 PM
In-Person
Enrollment Numbers
Capacity
35