UMass Dartmouth
Undergraduate
Course not available for
UMass Chan Medical School
A study of consumer decision processes as a series of activities related to the purchase and consumption of goods. Emphasis is given to contemporary thought on the consumer problem-solving process, namely problem recognition, search, evaluation, commitment and post-purchase behavior.
Marketing
Course Number
MKT 431
Section
01B
Credits
3
Instructor Name
Anoosha Izadi
Instructor Email
aizadi@umassd.edu
Prerequisite
MKT 311 (or MKT 211), MKT 330 and MKT 331 Sr. Standing, Marketing Majors or Minors Only
Schedule & Modality
MWF 4:00PM to 4:50PM
In Person
Enrollment Numbers
Capacity
35
Available
18