UMass Lowell
Graduate
Course not available for
UMass Chan Medical School
Describes how marketing strategies and plans of a competitive enterprise are formulated, implemented, and adjusted over time. Behavioral and quantitative aspects are covered, as well as analysis of the environmental forces affecting marketing decisions.
Marketing
Course Number
5010
Section
201
Credits
2
Instructor Name
Christopher Baker
Instructor Email
Chris_Baker@uml.edu
Prerequisite
Â
Schedule & Modality
Th 6:30 PM to 9:20 PM
In Person
Enrollment Numbers
Capacity
35
Available
5