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Marketing Fundamentals

UMass Lowell
Graduate
Course not available for
UMass Amherst, UMass Chan Medical School
Describes how marketing strategies and plans of a competitive enterprise are formulated, implemented, and adjusted over time. Behavioral and quantitative aspects are covered, as well as analysis of the environmental forces affecting marketing decisions. Pre-requisites: MBA or Certificate Programs, or Permission of MBA Director.
Marketing
Course Number
MKTG.5010
Section
201
Credits
2
Instructor Name
Baker,Christopher J
Instructor Email
Christopher_Baker@uml.edu

Prerequisite

Matriculated MBA students, or MSEM, or MGB Certificate, or permission of graduate program coordinator.

Schedule & Modality

Th, 6:30 PM - 9:20 PM
In Person

Enrollment Numbers

Capacity
29

How to Register

In order to register for an ICX course, students must fill out the ICX registration form.  The form must be signed by the student's advisor or graduate coordinator, by the department chair or appropriate person.  The form is sent to the host campus and is signed by the department chair and instructor of the course. If there are seats available, the student will be enrolled.  A shadow course will be created on the student’s home campus allowing the credit to be added to the student’s transcript.  The UMass registrars will ensure that proper credits are given to the student and that no charges incur from the host campus.