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Customers & Markets

UMass Lowell
Graduate
Course not available for
UMass Amherst, UMass Chan Medical School
Student must be matriculated and have finished foundation core. Pursues the development of comprehensive and integrated marketing plans using industry/competitor analysis, market value chains, and forecasting. An emphasis is given to business-to-business marketing situations which require an in-depth analysis of the firms' complex organizational behavior and evolving buyer-seller relationship.
Marketing
Course Number
MKTG.6010
Section
201
Credits
3
Instructor Name
Gao,Tao
Instructor Email
Tao_Gao@uml.edu

Prerequisite

Pre-req: ACCT.5010, and MKTG.5010, or permission of graduate program coordinator.

Schedule & Modality

Tu, 6:30 PM - 9:20 PM
In Person

Enrollment Numbers

Capacity
30

How to Register

In order to register for an ICX course, students must fill out the ICX registration form.  The form must be signed by the student's advisor or graduate coordinator, by the department chair or appropriate person.  The form is sent to the host campus and is signed by the department chair and instructor of the course. If there are seats available, the student will be enrolled.  A shadow course will be created on the student’s home campus allowing the credit to be added to the student’s transcript.  The UMass registrars will ensure that proper credits are given to the student and that no charges incur from the host campus.