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Seminar in Consumer Behavior

UMass Lowell
Graduate
Course not available for
UMass Amherst, UMass Chan Medical School
This seminar aims to build the foundation for scholarly research on phenomena related to consumer judgement and decision-making. The seminar involves in-depth discussions of seminal and cutting-edge ideas and methodologies on some important topics in consumer behavior research. Discussion topics include, prospect theory, rational choice, framing, task effects, and biases.
Marketing
Course Number
MKTG.7200
Section
701
Credits
3
Instructor Name
Kronrod,Ann
Instructor Email
ann_kronrod@uml.edu

Prerequisite

Pre-Req: Business-PhD Students only or permission of the Instructor.

Schedule & Modality

Tu, 12:30 PM - 3:20 PM
In Person

Enrollment Numbers

Capacity
10

How to Register

In order to register for an ICX course, students must fill out the ICX registration form.  The form must be signed by the student's advisor or graduate coordinator, by the department chair or appropriate person.  The form is sent to the host campus and is signed by the department chair and instructor of the course. If there are seats available, the student will be enrolled.  A shadow course will be created on the student’s home campus allowing the credit to be added to the student’s transcript.  The UMass registrars will ensure that proper credits are given to the student and that no charges incur from the host campus.